Herpecin L had the stones to buck the trend of naming your over-the-counter medication after the desired result – Flonase, Claratin, Aleve – and went right for the jugular by reminding the consumer exactly what was wrong with them!  And they didn't dance around the issue, either!  They could have called it "Coldsorex" or "Sorecin" to soften the blow, but that kind of weak sh*t isn't what the makers of Herpecin L are about.  No, they're about letting people know that the stinging wound on their lip isn't a 'cold sore' but a form of herpes!  Way to not pull punches, Herpecin L!