Picture "We were all drunk and the pizza place's number wasn't in the damn book." A phone book without a pizzeria's number is practically garbage anyway.
Picture "My roomate carl found out the hard way that our laundry room door locks itself from the inside when he came home drunk to get his laundry."
Picture Photographer or Murderer? You make the call. Seriously, the phone number is right there. Just inquire.
Picture "I go home for a week and return to my bathroom filled with phone bookpages. Roughly 123 phonebooks."