If you're a Lions fan, you deserve it.
If you need to give a kid extra motivation to eat a pizza, they don't deserve it.
"And why do you think you deserve a job here at Freakishly Tiny Head, Inc.?"
If you can't finish that plate you don't deserve to live anyway.
If you pass out spooning a bottle of vodka, you deserve this.
"With that much mistletoe, I think we deserve to get laid for standing under it."