It really is the fish's fault for flying so close to his mouth.
It's partially his fault for screaming at the screen while wearing the X-Box headset.
It's his fault for falling out of the truck.
It's not so much a matter of calling them, it's how to go about getting their numbers in the first place.
It's Wal-Mart. People don't get how numbers work anyway.
It's his fault for getting fish flavored ice cream.