Picture That's the kind of high school football player he was - cool even when the ball was on fire.
Picture "This was an advertisement for fire insurance that caught on fire. amazingly, it left all the words that were on the sign which makes it an even more powerful advertisement." Brah, I think that's on purpose.
Picture Take note professors - when you set something on fire the first week, you'll have your class' attention for the rest of the semester.