Look, I can't say who gave them to me but I got my hands on the brainstorming notes from a bunch of different Superbowl advertisers.  I don't know if any of these ideas actually got made into commercials for the game next week, but at least you can see the creative process that goes into your favorite Superbowl ad spots.

Bud Light

Old Navy




Additional information gathering by Jeff Rubin, Jake Hurwitz and Amir Blumenfeld