Performance fleeces in your closet
Gratefulness for gift card
Proximity of another holiday where you'll receive the exact same gift card
Willingness to drive 50 miles to find a Sam Goody
Probability you will use card as a makeshift shuriken
How awesome it is when you decide to spend what's left on candy
Calls from grandma asking about your giftcard purchases
Excitement over finding something that costs exactly 34 cents