"We never wanted to be the number one sports channel. We didn't even want to be the number two sports channel. We wanted to carve out our own place in the sports world, and we did. You've got ESPN at the top, then ESPN 2, ESPN News, Fox Sports, Fox Sports Mexico, Fox Sports Bahrain, Versus Sports, and then the Bum Fights Network. Oh wait, I'm reading this ratings report wrong, we are actually tied with the Bum Fights Network."— Versus CEO Mark Schmidt, from Chapter One: "The First Sports Network To Start on a Drunken Dare"