Well hey there, kids! Do you like awesome? Do you like excitement? Then you're gonna love this Dorklyst countdown of the strangest in-game advertisements! Buckle your seatbelts because we're going on a crazy ride through modern gaming's most whorish advances into your brain's consumption lobe! This Dorklyst brought to you by Kool-Aid! Oh yeahhhhh!!
Please note: This Dorklyst not actually brought to you by Kool-Aid.
As a power-up in the classic tiny warfare franchise, Red Bull feels a little out of place next to the Kamikaze worm and Holy Hand Grenade. But still, I suppose even invertebrates need that extra pick-me-up. If one of your little buddies is low on health, give him one of these to pep him up. If Worms 3D were to adapt the Red Bull slogan it would become "Drink Red Bull! It gives you health!"
But wait, something feels off here. Oh yeah! Red Bull, and energy drinks in general, are f**king awful for you. They've got about twice as much caffeine as a can of pop (yes, I'm from the Midwest, and that's what we call it here) making them addictive as all hell. As a diuretic, it also makes it harder for you to poop. Which, you know
poop jokes. They're funny, right?
But really, the joke here isn't necessarily about the adverse health effects of Red Bull, it's the fact that worms shooting cannons are drinking Red Bull. It's like Activision partnering with Burger King so that every time you needed health in Call of Duty, you eat a Whopper. How the hell does this happen in the first place, anyway? Is the in-game placement supposed to make me thirsty for a Red Bull? To think of one of these little creepy-crawlies as my bro in caffeinated beverage glory?
It's one thing to know your audience. It's a whole different beast to convince your audience they're about to install spyware to find their browsing habits and display them publicly in-game. God forbid you've got some really kinky stuff in those browser cookies. You dirty bird, you.
Naturally, people didn't like that and a subsequent ragefest ensued. The mess lead to a whole bunch of clarifications from EA, including one on Gamasutra.
In truth, the game simply captures how you respond to the advertisements placed, not how to place the ads themselves. It captures information like IP address, time logged on, and information related to how one looks at the ads: how long, at what angle, etc. All in all, pretty harmless. Especially compared to that rocket coming straight at your face. Kaboom!