Nelly has teamed up with the Honey Nut Cheerios Bee for a new ad campaign called "Must Be The Honey."
The success of the campaign, which is playing off of Nelly's hit song "Ride Wit Me," has been outstanding and has inspired other rappers to also strike up endorsement deals based on their hit songs. Here they are:
Kendrick Lamar + Vick's VapoRub
2 Chainz + Keds Shoes
Rihanna + Swiffer
Eminem + Geico
Notorious B.I.G. + Crock Pot