"People don't know what they like until you tell them what they like." I'm pretty sure I heard that in a movie once. I don't know which movie -- maybe something with Michael Douglas...
Point is, if you take an iPhone and install Android on it and tell them it's the unreleased iOS9 update, they'll believe you. Because we like what we like, and we like things associated with Apple.
The same thing also works if you take shitty McDonald's, dress it up, and tell people it's gourmet cuisine. IS NOTHING REAL?! Is everything I know and love just part of the system?!?!