I imagine the writer's room at Family Feud sounds a little something like this "Listen up, people, we need more categories that will maximize sexual innuendo." 

Case in point, this man's answer that caused Steve Harvey and the Family Feud studio audience to lose its mind. Never mind that the guy's answer wasn't on the board, if you can get Steve to make this face, you've already won. 

feud

Source: giflike