A recent study conducted by former members of the United States Aeronautical and Science Division recently discovered that wearing a jacket during winter does not provide any extra warmth, as had been previously thought. "For years, people worldwide believed that wearing a coat would protect you against the perils of winter, and that's just not the case" says Mark Schlereth, head of the A.S.D. He went on to say that, "the coat industry has made billions of dollars off of a myth…we have done study after study for over ten years now, cold temperatures completely penetrate wool or cotton or most other common jacket fabrics, it is now proven science."

This breakthrough is expected to completely overhaul the way people view the winter season. T-shirts will most likely be worn in greater abundance and shorts would soon follow. When reached for comment, Monroe Milstein, chairman of the Burlington Coat Factory chain of stores declined to comment.