Picture You don't need a cartoon character to sell knock-off Cookie Crisp. It's cookies for breakfast, that's all you need to say.
Picture Mountain Dew sent them a cease and desist, because they actually bought the concept of a "rush."
Picture "Has anyone else noticed that most brand x names are just excruciatingly literal phrases describing the cereal?"
Picture They should beat Lucky Charms at their own game and release an "Oops! All Marshmallows!" cereal.