Adam: I've done it, Gentlemen!  I've created a new, comfortable type of footwear!

Steve: Oh?

Adam: Yes.  You see, the walls of the shoe are composed of stiffened cotton and the soles are made of formed rubber.  They are light, flexible and great for athletics.

Steve: Athletics?

Adam: Yes, it's a new word.  It describes physical activities such as bi-cycling or fast-walking.

Martin: Well, why didn't you just say fast-walking, man?!

Adam: My apologies.  Now, gentlemen, what shall we call this new type of footwear?

Martin: Perhaps 'rubber soled footwearers'?

Adam: Good, good.  But I think we can do better.  Steve?  Anything?

Steve: Perhaps, 'Adam Abbot's Fashionable Atletikes Shoes for Upstanding Men of Position'?

Adam: Did you mean, "Athletics?"

Steve: Yes, whatever that newfangled word is.

Adam: Perhaps...