As that giant red arrow helpfully illustrates, someone out there needs to submit a better picture.

It's not a bicycle, it's a stool on wheels.

PDA at the risk of liquor theft.

"When you live on a dry campus, you find creative ways to hide your booze."

"For taking beer into public when you are underage."

Good hiding space, but you might want to unplug it just to be sure.

Most elaborate stash box ever.

That's so ridiculous it has to be true!

"That sure is a lot of mail you guys are carrying into your dorm room on a Saturday night."

These look like real binoculars but actually hold 16 ounces of liquor. It doesn't work with non-alcoholic beverages though, it's weird.

"The room didnt give us anywhere decent to hide liquor. Scissors, duct tape, and probably more time than should have been necessary, we have this."

"Duct taped a 1.5 liter bladder of white Russian mix to my stomach for the Ohio State - Michigan game. Worked like a charm."

No 24 hr. visitation? No problem! Just put her in a gym bag.

"Cousins daughter was hiding from her mom. Knew this would be the best place."

"We set this trach can camera up in the hall so we could tell when the RA was making his rounds..." Genius.

Here's Bush sucker-punching a rugby opponent. From a Yale yearbook and printed in the LA Times on August 9, 2004.

Psst- freshmen... Looking for a good place to hide vodka?

Pssst.. April! Your Mom grew up in the sixties.. she's gonna know what's going on here...

Creative marketing...