Its natural splendor can't be denied, but the fact that every single enchanted animal's either working for some insane ice queen/trying to enlist you in their army really puts a damper on things.
Have you ever taken a romantic night stroll through a luminescent forest? Have you ever ridden a hair braid-powered dragon? Have you ever braved the climb of the floating Hallelujah Mountains? No? That's because you're a bad, bad human and must be destroyed.
This place must be hot! They don't need an ad, or even correct spelling.
Living there probably sucks, what with the constant, dizzying back-stabbing/monsters/creepy guy who won't stop saying "Hodor", but all that earth-scarring war and sexy political intrigue certainly makes for good entertainment. And that's what matters.
Because chickens aren't nearly vengeful enough in this world.