Should you ever have the occasion to walk down the aisle of a Whole Foods outlet, you will undoubtedly discover that every single piece of merchandise has a compelling story about its origin written on the side and back. The pressure to create a compelling chronicle for merchandise has got to the point that makers of soy sauce and trail mix are resorting to staffing a creative department to remain in business. If the following stories aren't enough to perk your interest perhaps you will find what you are looking for in the creativity of their competitors.
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