A serious film deserves serious promotion.
By Josh Ruben and Patrick Cassels
A CLIP FROM "TREE OF LIFE"
There are two ways through life.
The way of nature and the way of
(serious trailer guy)
If you see one movie this year, see
Tree of Life. And when you do...
(suddenly upbeat, young) be sure to
enter the Tree of Life "What's Your
INT. MOVIE THEATER
COMMERCIAL MUSIC plays. A hip GUY and GIRL buy two sodas.
Check under the bottle cap of
participating soft drinks and you
could win a Tree of LifeTIME of
Guy turns over a CAP. Under it is a stencil of Jessica
Chastain. Beneath it, a code: 0000234923
If you have the winning code, you
could win one of five holographic
Terrence Malick trading cards!
HANDS turn and "whip" over many caps. One reads "WINNER!"
FIVE HOLOGRAPHIC CARDS magically "pop" up against the
backdrop of outer space.
CLIP FROM TREE OF LIFE
Father. Mother. Always you wrestle
MOVIE CONCESSION STAND,
Buy any snack bar combo meal and
get a free nachos.
GLAMOR SHOT of nachos in a Tree of Life-themed box.
TREE OF LIFE - A BABY RUNNING THROUGH A LIVING ROOM.
STOCK FOOTAGE OF FRENCH FRIES being poured into containers
intercut with gorgeous footage of outer space, volcanoes,
and Jessica Chastain spinning around in the grass.
Buy a jumbo fries at participating
fast food restaurants and we'll
compare the anatomy of space and
time with that of a deteriorating
family dynamic and the notion that
despite death and hardship, life
A DUDE shoves ketchup-y fries into his mouth.
It took Terrence Malick 10 years to
write the movie, but it only takes
you 10 seconds to play the Tree of
Life scratch off game! Uncover
three siblings and you'll get a
walk-on role in Terrence Malick's
next film in about 25 years.
TREE OF LIFE - KIDS LAUGHING IN A FIELD.
TREE OF LIFE - BRAD PITT RUSHES OUT THE DOOR
Does your dad love you?!...
Your mother's naive. It takes
fierce will to get ahead in this
...Find out at Tree of Life Contest
dot com back-slash What's Your Tree
slash Does My Dad Love Me dot com!
TREE OF LIFE - THE MOM HUGS HER KIDS
Unless you love, your life will
That reminds me! The first 25,000
visitors get exclusive access to
the Tree of Life flash game!
A really bad FLASH GAME. The SON tries to
hit his dad. With each punch, a puny "pew pew!"
FLASH ANIMATION BRAD PITT
(robotic and awful)
Hit me son. Hit me son. Hit me son.
INT. LIVING ROOM
A KID sits on his MOTHER's lap, plays the flash game.
Grand prize winners will receive a
Kia Spectra, $200 in cash, the
chance to walk on a beach with
everyone you've ever loved forever,
and a Blu-Ray Player.
The DUDE watches a stupid action movie on Blu-Ray.
I'm in heaven!
ESTABLISHING STOCK FOOTAGE OF A THEME PARK
And the fun doesn't stop there! If
you loved the movie you'll love
Tree of Life The Ride at Universal
An ENTHUSIASTIC CROWD of 20-SOMETHINGS!
I really felt Brad Pitt reach
across the table and grab me!
I didn't get the whole Sean Penn
part, but whatever. It had
We survived the TREE OF LIFE!
Be a part of this existential
experience! If you're the first to
ride without walking out halfway
through, you and a lucky friend
could become Sean Penn!
STOCK FOOTAGE OF SEAN PENN trying to find words: "Uhh..."
TREE OF LIFE - Sean Penn dropping to his knees.
The Tree of Life What's Your Tree
Contest. Many will enter. Few will
TREE OF LIFE SCORE swells.
TREE OF LIFE - BRAD PITT GIVES HIS SON A PIGGYBACK RIDE
What's YOUR tree?