Tweet why you're leaving Netflix. The top three most creative tweets using #GoodbyeNetflix will win a 1-year subscription to Blockbuster!-- Blockbuster (@blockbuster) September 21, 2011
Blockbuster is one of those deader than dead brands - once the king of video rentals, back before Netflix revolutionized that field (with their mailed DVD plan) and then obliterated altogether by introducing the world to the concept of streaming video libraries that made the idea of paying $5 to rent a movie for 2 days laughably dumb (especially because you had to PHYSICALLY GO to the store). Since declaring bankruptcy in 2010, Blockbuster Video stores began closing at faster and faster rate around the world - downsizing to a few hundred stores, and more recently - about 10 still operating in the United States (most of which are in Alaska).
But one of these stores has not only survived, but thrived as an independent franchise - in Pleasanton, Texas, and much of its success can be attributed to the fact that they run an INCREDIBLY great Twitter account:
Underdogs never came back from the dead? I guess You've never heard of Jesus.-- The Last Blockbuster (@loneblockbuster) April 23, 2016
For one, they've got a great sense of humor about themselves and understand the sadness and desperation that permeates the Blockbuster brand in 2017 (try to look at that #GoodbyeNetflix tweet without cringing).
A great way to improve your Blockbuster experience is to lower your expectations.-- The Last Blockbuster (@loneblockbuster) April 28, 2017
A lot of people don't know this but we own a large portion of Netflix. Just kidding our electricity just got shut off.-- The Last Blockbuster (@loneblockbuster) June 17, 2017
Unlike with Netflix, your Blockbuster accounts are 100% safe except for the time Darren was caught selling your credit card numbers.-- The Last Blockbuster (@loneblockbuster) October 21, 2016
Of course, it helps they just generally have a solid sense of humor even when not despairing over the state of their business:
My manager says we shouldn't talk about the Tri-State Strangler dumping bodies in our dumpster but I think people like hearing that stuff.-- The Last Blockbuster (@loneblockbuster) August 3, 2017
The sign out front says "No Loitering" but seems like you guys read it as "Stand here and vape your dicks off."-- The Last Blockbuster (@loneblockbuster) May 9, 2017
If we put Gremlins in the horror section you complain it's a comedy. If we put in comedy you say its horror. There's no winning w/ u people.-- The Last Blockbuster (@loneblockbuster) November 5, 2016
And that's the point - this Blockbuster is a SURVIVOR. While the brand as a corporate entity and practically every other store shuttered, they've survived:
Please stop sending us photos of abandoned blockbusters. That's like us sending you photos of your dead grandparents.-- The Last Blockbuster (@loneblockbuster) March 25, 2017
Hoping for just an 8-year remodel. pic.twitter.com/9cQF8I0oDv-- JPH (@jphalwaysgold) March 25, 2017
And why? Because they've made themselves a fixture of the community - their employees are funny and personable, but are also movie buffs who can talk cinema with customers and give them great recommendations; they keep a library of VHS tapes for the less tech savvy customers; and they seem like just all around good people.
For decades people have said our business model will be our downfall and you know what? We have to commend them on their spot on analysis.-- The Last Blockbuster (@loneblockbuster) June 7, 2017
One year ago today we joined Twitter to bring our brand back to life and while it's actually had the opposite effect we've still had fun.-- The Last Blockbuster (@loneblockbuster) April 24, 2017