Selling cigarettes isn't exactly an ethical line of work, but do we really expect tobacco companies not to operate like a business? Is it all that surprising that they'd try to sugarcoat their product?
Apparently. One of the anti-smokers' favorite commercial templates involves criticizing Big Tobacco PR. This is done in one of two ways; either by incorporating a dumb quote into a little song and dance, or yelling it at a building through a megaphone.
The funny thing is, they usually pull quotes from a few decades ago. These people are speaking out against a notoriously shady industry and the best they can do is make fun of things people said in 1988. Bravo.
These commercials graphically explore the lungs of a diseased smoker. This is supposed to shock and offend people. And it does. But you know what else would just as easily shock and offend? Regular lungs.
"The Zinger" is when an anti-smoking spokes-hipster asks some unsuspecting worker a question, in a thinly veiled attempt to make a cigarette analogy. For instance:
Here's a joke for ya! A guy walks into a gun store. He says to the clerk, he says, "Got any light bullets?" Cue Rimshot Get it!? They both kill people, but guns are better because they don't misrepresent themselves!
Yeah, bullets are a lot like cigarettes. If you shoot yourself with a pack of bullets every day for 30 years, you might die 10 years earlier than you should have.