Apple finally did it - they've moved into the luxury watch world (hoping to grab people too rich and lazy to check the time on their iPhones). The crazy thing is that the lowest price for a gold Apple Watch is $10,000. $10,000! And the price can go to as high as $17,000, since Apple knows they could release Apple Dirt and people would line up by the thousands to buy it ("It's like regular dirt, but more streamlined").

But if you're curious the REAL reason Apple thinks they can get away with all of this, look no further:

 

 

Want more Apple-branded goodness? Check out:

If the iPhone 6 Were Actually Better

Apple: Call It the iWatch and We'll Kill You