How do you feel about unicorns? How do you feel about rainbow soft serve? How do you feel about forever changing the way you poop? 

In what is likely the weirdest internet commercial you'll see this week, a company called Squatty Potty is promoting its product with a magical unicorn that shows proper pooping technique. Yeah, I know that all sounds incredibly strange, so just watch the video and this Renaissance-looking guy will explain everything.